LUMO
About Lumo
Hey! We’re Lumo mattress, and we believe that a good night's sleep has the power to transform your day. That's why we set out on a mission to bring the most comfortable, versatile, and accessible mattresses to Kiwis. We made it customizable because we know that everybody is different, but we all deserve to wake up refreshed and ready to tackle every moment.
Design Challenge
Lumo mattresses feature a versatile firmness layer, that you can personalize with a simple flip, to feel your comfiest and most supported. The nights of tossing and turning are over with our breathable and cooling materials, so you can enjoy a deep night's sleep and wake up refreshed. Our removable, washable covers make maintenance a breeze, keeping your mattress clean and feeling like new, year after year. Our tone is bright, friendly, down-to-earth, and in line with the Kiwi (New Zealander) vibe.
Solution
The Solution after research basically figured out a meaning symbol that represents the Lumo entire motive of brand reconization. The Meaning of Letter O and the Spread of Splash Bar characters of A Light. The concept basically develops on light object behavior, It can be turned off or on, could be spread more light & or could be less light. Light is related to our sleep you know & and it's a matter of comfort as well. The typography is bold and friendly to highlight the type with the mark to make it stand out, be memorable, and recognize the audience more.
